Jacobs offers a diverse range of coffee products in more than 100 countries. Managing such a complex product portfolio across various geographies requires in-depth consumer research. However, conducting thorough research is costly and time-intensive. That is why Jacobs approached Varwin to create a VR solution which enables them to conduct comprehensive consumer studies without overboarding costs. Therefore, we’ve created a virtual store which allows Jacobs to create a captivating and innovative research environment that guarantees high participation rates.