Founder Talk: Idea Behind Varwin

In this post, we would like to introduce you to Alex Dovzhikov, the founder of Varwin and a serial entrepreneur. Besides launching Varwin platform, together with his partners, Alex has founded eLama, one of the largest ad automation services in Europe, Dioram, the SLAM company and iVariant, a VR studio that creates projects for business.

In this interview, Alex is going to answer a few questions that would give you a better understanding of the idea behind Varwin. Please, don’t forget to clap for this article if you enjoy reading it!

How did you come up with the idea for Varwin?

While working at iVariant we had to power through all the limitations and face the pain that’s part of every VR development process. Imagine VR training production for a big corporation. If anything in the training scenario changes (let’s say there is a new model of equipment used in the training program or a new button or switch you have to push or place in a new location), the customer can’t alter the content themselves. Clients depend on developers even for small edits like changing object orientation and how employees interact with them, so there is a good reason that VR production remains expensive and time-consuming.

It really makes the workflow more complicated than it should be and serves as one of the main reasons why businesses haven’t yet adopted VR as massively. The same was true with web sites some years ago before Content Management Systems appeared. The Varwin Reality Management System started as a tool to simplify and streamline our own workflow and eventually we decided to make it available for all VR studios and businesses.

What is the vision behind Varwin?

I believe that the world changes when people gain control of the information they own, instead of relegating it to a programmer. One day creating VR experiences will become as easy as creating websites with WordPress, Tilda or Wix. And I am talking about difficult projects with complicated scenarios and logics: in some years everyone will be able to create a professional VR training, an educational course, an adventure game or a new world with its own rules and storylines.

How difficult was the start and what challenges you had to overcome?

We are still overcoming challenges. It always happens when you are thinking and building around innovations. VR/AR market is still very narrow, people hardly understand what to expect from it and the problem areas are not very evident at this point. Besides, working on such an innovative product means hiring the best of VR developers and 3D designers — who are rather difficult to find these days.

The market development depends on many factors, such as the price of hardware, overall tech culture and, of course, the VR content itself. We are doing our best to solve the content problem, simplifying VR development process, and believe it will help boost the entire VR ecosystem.

Who is your target audience?

At the moment our target audience is VR studios and internal IT departments of companies that create professional VR projects for businesses. Our end goal is to be useful to both VR professionals and their clients. Developers can produce reusable VR solutions while their clients can manage multiple VR projects in real-time, without applying programming skills.

What is the USP of your startup?

It is the simplicity that allows to build and manage any professional VR project. There are various VR tools on the market: engines, drag-and-drop tools for casual users, SDKs and plugins. Unlike engines, Varwin allows developers to produce reusable VR projects, which makes it an easier and faster tool. Unlike simple drag-and-drop tools for casual users, Varwin allows to manage and create a much more difficult scenario with much more interactivity.

Can you describe your typical workday?

I wake up around 8 am and handle most of my calls on the way to the office. Until 12 pm I respond to questions, messages, and emails, finish tasks from the previous day and schedule new ones. Starting from 12 pm I usually have up to 4 meetings. On the way home around 7 pm, I make calls and plan the next day.

Ideally, I want to plan 4 weeks ahead, but every day is, of course, different, and the schedule becomes flexible depending on business trips, urgent requests, and unplanned meetings.

Where do you see yourself and Varwin in five years?

In 5 years we plan to have a product that stays ahead of the XR market with a decent % of the global VR content market and a huge network of VR developers — partners that use Varwin. Until the end of the year, the projects created with Varwin will be working not only with VR headsets but also mobile phones and desktop computers using 3D mode, without the need of a VR headset. In 5 years projects made with Varwin will be easily used with any AR hardware.

I hope that Varwin will boost the VR/AR market thanks to User Generated VR/AR content growth. It will truly be a Reality Management System with the best user experience.

What 3 tips would you give to other start-up founders?

  1. Planning is way more important than plans themselves. This process brings a lot of insights and creates a knowledge base that is even more important than plans. If you haven’t planned it, most probably it will not be done.
  2. Work with people, not companies or projects. When you see your clients, investors, and employees as partners and find the right people, everything works out better than you would normally expect.
  3. Try and test: it’s better to fail once than stay in doubt forever.

We hope you have enjoyed reading the interview and have a better understanding of the idea behind Varwin now.

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This interview was originally published on Startup Valley News: